Keep it simple

So it’s really true, simplicity is amazing. Our gut instinct might be that a simple life or idea is too boring, but in all honesty, it allows focus on the most important matters. When I entered the design world the early 2000s were still kicking around. I was young and thought I should use all the features I knew! Watercolor texture here, clip art of a rose there, and so on until I’ve made less of a logo and more of a mess. Toning it down is A LOT harder than it looks.

As I’ve grown into my niche, I’ve adopted a desire to use simplicity to its full capacity. How far can I use the bones of a design to effectively tell its story?

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One such design that really was as simple as a font choice but I adored once it was finished was “14 for All.” A simple logo and a simple phrase with maximum impact. When all the frills of a design are taken away and it’s just plastered there plain as day – you may get more questions than assumptions. Seeing a shirt or a sticker or a bag with a simple square and text reading, “14 for All” SHOULD leave you guessing.

 

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 14 for All is a local group with a passion for activism and community outreach. After the catastrophes of Alton Sterling and the Baton Rouge police shootings, we were left with a community in shambles. Two entrepreneurs with equally gigantic hearts needed a simple design to use for their marketing products. And I knew I had to help. 14 for All takes the 14th Amendment and brings reaffirms its importance. Everyone know what the 1st and 2nd amendments are, but we sometimes forget about the 14th. If you were born in the United States, no matter your race, class, or creed – you are a citizen of the United States, and as a citizen you have all the same rights as every citizen around you. Or at least, that’s what the intention was. 14 for All wants to raise awareness so that the intention is less of an idea and more of a reality – and I wanted to help.

Clean, simple, and solid describe the image I put together for them. Easily worn by any gender or age, this versatile look encapsulates a time where we need to focus on what’s most important.