Although it’s better on the environment, electronic junk mail can get annoying. So, how can you not add to the problem while still promoting your business? Not only the point of your message but the way you present your information will either turn people on or turn people off as soon as they open their email.
In this series, we’ll break down emails into 4 sections. Subject Lines, Imagery, TL;DR, and Call to Actions.
It’s kind of crazy to think about that I could write an entire post on Subject Lines. If you’ve done any research on best subject line practices, you may already know that there are pages devoted to something that can be roughly 10-90 characters long.
So to best discuss what’s good, let’s discuss what’s bad.
There’s so much you want to convey, but you got to rein it back! A lot of the text you write will get cut off by the email inbox preview. Try to not go past 50 characters.
Whenever you start marketing for yourself you are so excited and you want to share that enthusiasm with everyone you share your product/service with. And why wouldn’t you, it’s your baby! SPAM and Junk filters see Exclamation Marks as something fishing websites use to entice people to click, so they’re more likely to filter you to junk.
This isn’t a book report, it’s the start of a conversation. So let’s save the caps to titles of blog posts and magazine articles. It’ll sound way more meaningful and personal to write it in a more colloquial format than a professional report.
Now let’s get into what’s creative and enticing for readers.
We need to face the annoying fact that we’re all curious to a fault. I don’t care what the email ends up being about if the subject is leading I want to find out what the hell they’re talking about. You can do this with questions guided toward your audience or not completing a sentence.
Ex: How parents accidentally ruin playdates for their kids (and how you can avoid this).
Did you forget this morning?
I am reaching out to only the most advanced users…
Some email services let you put Variable Tags into your email subject lines. This is awesome and can make readers think you are addressing them specifically!
Ex: When I came across [First Name], I knew this was going to be amazing.
[Business Name] you are on a fast track, let me help keep you going!
People like knowing how awful life is for someone fabulous. It helps ground them back to earth, and yet, still according to their IG feed they are still super glam and beautiful despite them being complete idiots. Showing off mistakes can help readers want to know what you did, i.e. we can’t avoid a good train wreck.
Ex: Yikes – I can’t believe I did this…
Last week I fudged everything. Learn how to avoid the mistakes I made.
They told me this was a bad idea, but this sale is over 50%