Keep it simple

So it’s really true, simplicity is amazing. Our gut instinct might be that a simple life or idea is too boring, but in all honesty, it allows focus on the most important matters. When I entered the design world the early 2000s were still kicking around. I was young and thought I should use all the features I knew! Watercolor texture here, clip art of a rose there, and so on until I’ve made less of a logo and more of a mess. Toning it down is A LOT harder than it looks.

As I’ve grown into my niche, I’ve adopted a desire to use simplicity to its full capacity. How far can I use the bones of a design to effectively tell its story?


One such design that really was as simple as a font choice but I adored once it was finished was “14 for All.” A simple logo and a simple phrase with maximum impact. When all the frills of a design are taken away and it’s just plastered there plain as day – you may get more questions than assumptions. Seeing a shirt or a sticker or a bag with a simple square and text reading, “14 for All” SHOULD leave you guessing.



 14 for All is a local group with a passion for activism and community outreach. After the catastrophes of Alton Sterling and the Baton Rouge police shootings, we were left with a community in shambles. Two entrepreneurs with equally gigantic hearts needed a simple design to use for their marketing products. And I knew I had to help. 14 for All takes the 14th Amendment and brings reaffirms its importance. Everyone know what the 1st and 2nd amendments are, but we sometimes forget about the 14th. If you were born in the United States, no matter your race, class, or creed – you are a citizen of the United States, and as a citizen you have all the same rights as every citizen around you. Or at least, that’s what the intention was. 14 for All wants to raise awareness so that the intention is less of an idea and more of a reality – and I wanted to help.

Clean, simple, and solid describe the image I put together for them. Easily worn by any gender or age, this versatile look encapsulates a time where we need to focus on what’s most important.

This is too crazy to be happening

I've been working towards this moment for a very long time. When I started designing, it really was just to make things I wanted. I was young, and more distressingly, poor. I loved art, but I couldn't afford to enjoy other's works, so I made my own. Then it branched off into helping local non-profits. They were the most accepting of this young's pup shot at graphic design dreams and I felt great sharing my work with my city.

Now, I have clients. Not just any clients, my dream clients.

If you haven't delved into Designing Your Dream Client (available for download in my Trove), a dream client is someone who you would want most of all to be your patron. The peanut butter to my Graphic Design/Marketing jelly, the folks who I really swoon after, are Local-Creative Entrepreneurs. I want to help those folks with fresh ideas and fresh starts to reinvigorate Baton Rouge, LA (and surrounding areas).

And today I realized something, I've had my dream clients for a while now and they are thanking me. Like, what? This is too crazy to be happening.

The road to get here was totally a maze. I had ups and downs, disappointments and just crazy happenstances. Most of all, I've made a lot of new friends.

My most recent project was helping a startup magazine launch. Behind Second Lines is the brain child of Nicole Sergent. She has been diving into the music scene since living in Houston, but after recently moving to Baton Rouge, wanted to devote a music magazine to local and unheard of acts. She's my dream client.

Our collaboration:

Nicole was buzzing with ideas, and couldn't find a place to focus for her branding. I came in and helped her solidify her ideas and get something down on paper.

The whole process of getting a logo designed with this talented artist was so easy and smooth.[Helena] ensured my needs were met, assisted me in branding, and proved to be one of the most attentive designers I’ve worked with.
— Nicole

We chatted for over an hour, not just about her future magazine, but about what she loves and hates. Getting to know my client really helps me know what to present you with. A week later I presented her with a few mock ups. She wanted it clean but a pop of color. We wanted that pop to be RED. I blended the geometrics of soundwave lines with beauty of cursive lettering to create the lower portion of the logo, with a strong, red BEHIND behind it (a play on the word)! I wanted something that could stand out and read well horizontally, but as well as establish a secondary logo to be used where horizontal space is limited.

Behind Second Lines launched this month and it's already off to a rolling start. Check out their website (and subscribe if you love music). Their site includes playlists, reviews, tech info, anything and everything in between about music.