My story

I was named after my Great-Grandmother, Helena Perin. She always had to be first in line and wouldn’t take no for an answer. She was the embodiment of ambition. When I was born ahead of my twin sister, my mother knew I’d always push my way to the front and named me just so.  

I love history, and podcasts, period clothing and hearing people’s memories. I can’t help but stare at an old antique photo and imagine what their day was like preparing for that photo, one that they may have one taken once every 10 years (if even that). I want everything I work on to feel like it’s always been like that, I want it to feel like home.   

 I struggle with being outgoing, even though I’m crazy passionate about people. There’s a wall I can’t seem to break, and that’s why I fell in love with marketing and designing. I let my visuals break that wall for me, tell my story that my spoken words can’t. Understanding people, what makes them tick, what excites them, what bores them, all stems from me trying to understanding how to socialize. Luckily it’s paid off in learning how to market! Graphic design is my life source to my marketing. Creating enticing images, layouts, branding all speaks to who I am as a person. 

We can leave only so many marks on the Earth, and I want mine to be made through hundreds of people I’ve helped. It sounds ambitious, but I’m always up for a challenge.

At home I dance and sing often, and luckily, my husband loves me for it. My son sings like I do, and it makes me happy, we sing the words we feel in our hearts – whether or not they rhyme or make sense. I seek humor in my life because the world is so hard to deal with, we all need a good laugh. I keep my life full of new adventures and love growing my friends list. I have a passion for projects that stir my creativity and my soul. I yearn to help those around me, I am happy when I feel I’ve made the greatest difference to someone’s life.